This seems to be the anti-twilight point, but if sky is clear and you see the phenomenon of a reddening at that point, you are seeing the antitwilight arch, more poetically referred to as the Belt of Venus.
Merriam-Webster has:
antitwilight [noun]
variants antitwilight arch:
the pink or purplish glow in the eastern sky after sunset
A derivation from night+shine might be too close to zodiacal light for those familiar with this sort of terminology. That's basically a diffuse band of light across the sky along the ecliptic plane. Embedded at the brightest point of that band is gegenschein which is at the true antisolar point.
But you're looking at the horizon opposite a sunset, which is not the antisolar point after sunset. The glow remaining there is at the antitwilight point.
[other quotes from Astronoo and Wikipedia]