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I understand that Latin phrases are not normally hyphenated. I also understand that adjective-modifying adverbs normally do receive a hyphen (despite this parenthetically invoked exception). So, which is most correct?

Option A: There is no ex ante profitable strategy.

Option B: There is no ex ante-profitable strategy.

Option C: There is no ex-ante-profitable strategy.

I am leaning toward B, then A, and definitely away from C.

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  • To readers of the question: My second premise was incorrect. Adjective-modifying adverbs do not normally receive a hyphen, and the word "adjective" in my example usage of "adjective-modifying adverbs" is not really an adverb, making the example misleading. See the accepted answer. Commented Sep 16, 2019 at 12:40

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In that sentence "profitable" is an adjective. The Latin phrase "ex ante" can be used either as an adjective or an adverb, but since what it is modifying is the adjective "profitable" and since we routinely use adverbs to modify adjectives without any hyphenation, there'd be no call for a hyphen just like there is no call for a hyphen in "highly intelligent man" or "wildly wonderful woman" or "fast approaching car" or "most famous friend," which examples are different than, say, "dirt-encrusted shoe" and "pizza-sauce orange," which instead of employing an adverb modifying an adjective, employ a noun adjunct modifying either an adjective (in this case, a participle being used as an adjective) or another noun adjunct.

I would, however, italicize "ex ante," though, seeing as how the very reason italicization was invented was to point to phrases in Italian and Latin, hence the name, so I'd go with Option A and write:

There is no ex ante profitable strategy.

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