I'm planning to develop a brand identity, which will be creating revenue through clicks! The whole idea is ethical, no deceptive tricks involved.

I want to add a gimmick to traditional boring form of articles. To do so I will create a group of characters affiliated with actual article writers. These characters are more of anime style fighters ..... like samurai, ninja, boxer etc ....

The name I came up with is " Scarlet Clique "

The reason behind the name is that I will draw the characters in charcoal pencil sketch form with a cloth element of scarlet color. As they are a group of character having a common purpose or aim so I thought to call them clique instead of clan.

I feel that "Scarlet clique" rhymes better than " scarlet clan " does. Also "clique" will point to "click" which is an important aim!

I now have some concerns about "clique" as after reading a previous answer about the word here on this forum. I learned that the world "clique" can have a negative meaning which I am afraid might be an issue in future!

Is there a Positive alternative for the word Clique?

Please ignore any language mistakes as English is not my first language :)

  • Did you check a thesaurus? Also, I'm not sure what you mean by "more balanced in rhyme" because those two words don't rhyme at all.
    – Laurel
    May 13 '17 at 18:12
  • My bad, I believe I wanted to say clique sounds more stronger than clan ... as scarlet does, but maybe it is based on my personal feel of sounds! Anyways thanks! May 13 '17 at 18:22

a plural title coupled with a descriptive adjective , can strongly suggest, when capitalized, that the name must be a "group","team", "squad", "clan" etc.

Scarlet Scribes might fit this alternative approach.

Again, "scribes" is NOT a word for a generic group ... however the "Scarlet Scribes" capitalized as a proper name, leaves little doubt that it is a group.

For example, you have groups like the "Power Rangers" and the "Ninja Mutant Turtles" or even a construction like "The Ghostbusters"

The word "scribes" more firmly connects them to the writers you mentioned they represent.


In a similar fashion of using a proper name to create a unsaid group:

The Scarlet Select might be an alternative that meets your desire to emphasize "clicks" ... The term "select team" is common in international sports and the word alone means "elite"

select adjective from Cambridge Dictionary site

the best of its type or highest in quality:

select fruit/school

a select group of people

  • Thank you so much dear! Your suggestion solved my problem, in fact "Scarlet Scribes" matched with the original concept. I don't think there could be a better combination! May 13 '17 at 20:29

Squad. From MW:

2: a small group engaged in a common effort or occupation

It has positive contemporary connotation. See squad goals. Also, "Scarlet Squad" has a nice ring, I think.

  • Thanks, yup they go well. Scarlet Squad ...... or maybe I can keep it simple to "Scarlet Circle" ? May 13 '17 at 18:23
  • Sure you could. For some reason, "circle" sounds sort of nefarious to me, whereas "squad" is more playful.
    – Evan
    May 13 '17 at 18:32
  • Thanks Evan .... I also feel squad makes a better pair with scarlet .... Cheers! :) May 13 '17 at 18:35
  • While it is longer, if you wanted to encompass the "clicking" idea in this good alternative you could call them the "Scarlet Select Squad".
    – Tom22
    May 13 '17 at 19:04
  • Thanks @Tom22 , Your suggestion is also fine but I feel it's a bit long. I'm trying to chose between "Scarlet Squad" and "Scarlet Circle" Could you please suggest any other alternative of clique, clan, squad etc? May 13 '17 at 19:21

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