To loyalize is a term which means:

  • To make someone loyal to a cause.


  • 'Loyalize' Customers by Remembering Their Needs. (www.linkedin.com)

Unluckily the term is quite rare and probably obsolete (see Ngram) but it exactlty carries the meaning I want to convey.

The context can be that of a company which wants lo "loyalize" clients, or more generally a (virtual) community which is looking to keep its members to avoid migrations to other communities.

Is there a more common alternative to loyalize or is a phrase the expresses the same concept the only alternative?

  • How about retention through loyalty? Oct 8, 2015 at 9:28
  • Yes, the concept can be expressed via different phrases, and yours is a good one, but is there an alternative term to it?
    – user66974
    Oct 8, 2015 at 9:30
  • 1
    In modern usage, you're looking for their buy-in. It's a shame that there isn't a connected verb: to "sell-in".
    – JHCL
    Oct 8, 2015 at 9:39
  • 1
    There are plenty of examples with negative connotations, like brainwash and indoctrinate, but positive ones are hard to come by... Oct 8, 2015 at 18:36
  • 1
    Brainwash seems pretty good.
    – James
    Oct 8, 2015 at 23:30

3 Answers 3


Consider retain customers .

fidéliser une clientèle: retain customers, create customer loyalty (WordReference English-French Dictionary)

  • Yer probably 'retain' is close, I was actually looking for the equivalent to the Italian 'fidelizzare' or the French 'fideliser'. It appears there is no perfect fit.
    – user66974
    Oct 13, 2015 at 15:17

How about "recruit"?

In the definitions here, 9 and 10 are probably most relevant:

  • to attempt to acquire the services of (a person) for an employer

  • to attempt to enroll or enlist (a member, affiliate, student, or the like)

  • That's interesting, but the idea is more on keeping customers, users you already have (to avoid losing them) rather than attracting new ones.
    – user66974
    Oct 8, 2015 at 9:26

What about using the words like:





with any supporting verb to mean the customers are unwaveringly with the company.

As for verbs, we may use 'attach' or 'agglutinate.

  • None of these is a verb.
    – James
    Oct 8, 2015 at 23:29

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