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To loyalize is a term which means:

  • To make someone loyal to a cause.

(Wiktionary)

  • 'Loyalize' Customers by Remembering Their Needs. (www.linkedin.com)

Unluckily the term is quite rare and probably obsolete (see Ngram) but it exactlty carries the meaning I want to convey.

The context can be that of a company which wants lo "loyalize" clients, or more generally a (virtual) community which is looking to keep its members to avoid migrations to other communities.

Is there a more common alternative to loyalize or is a phrase the expresses the same concept the only alternative?

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  • How about retention through loyalty? – Graham Nicol Oct 8 '15 at 9:28
  • Yes, the concept can be expressed via different phrases, and yours is a good one, but is there an alternative term to it? – user66974 Oct 8 '15 at 9:30
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    In modern usage, you're looking for their buy-in. It's a shame that there isn't a connected verb: to "sell-in". – JHCL Oct 8 '15 at 9:39
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    There are plenty of examples with negative connotations, like brainwash and indoctrinate, but positive ones are hard to come by... – Nathaniel is protesting Oct 8 '15 at 18:36
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    Brainwash seems pretty good. – James Oct 8 '15 at 23:30
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Consider retain customers .

fidéliser une clientèle: retain customers, create customer loyalty (WordReference English-French Dictionary)

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  • Yer probably 'retain' is close, I was actually looking for the equivalent to the Italian 'fidelizzare' or the French 'fideliser'. It appears there is no perfect fit. – user66974 Oct 13 '15 at 15:17
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How about "recruit"?

In the definitions here, 9 and 10 are probably most relevant:

  • to attempt to acquire the services of (a person) for an employer

  • to attempt to enroll or enlist (a member, affiliate, student, or the like)

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  • That's interesting, but the idea is more on keeping customers, users you already have (to avoid losing them) rather than attracting new ones. – user66974 Oct 8 '15 at 9:26
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What about using the words like:

*dedicated

*attached

*allegiant

*Fidelity,

with any supporting verb to mean the customers are unwaveringly with the company.

As for verbs, we may use 'attach' or 'agglutinate.

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  • None of these is a verb. – James Oct 8 '15 at 23:29

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