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Here is a list of scenarios on why honest people would need privacy and anonymity.

My marketing research tells me that the word "anonymity" is too closely related to hacking, and "privacy" reminds people of stealthy operations or unsavory deeds.

I think that privacy is needed for testing the expression of ideas, or maturing them with feedback... not to mention all the other scenarios listed on that page.

What is a good word or phrase to describe privacy in a honest or positive light? I want to avoid any negative connotation implied with most synonyms provided.

The word can be a noun, adjective, or phrase. I'm just trying to escape the negative connotations of privacy and enter into some other branch of thinking

Use Case

I'm developing a product that combines the seemingly conflicting use cases of anonymity and accountability, and putting them into practice as an iOS or Android app. I need to name the app, create relevant marketing material and education, and to convey the sense of trust and safety that I'm envisioning.

There is a difference in implied meaning with the words anonymity, trust and privacy within "IT Security / Techies / Nerds" circles, vs what is seen by conspiracy theorists (not target audience), vs average joe.

The latter is my target audience. I'm a nerd.

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    "discreet"/"discretion"? – user662852 Aug 3 '15 at 17:07
  • made minor edits... I think "Haven" would be a suitable metaphor with positive connotation. – Christopher Aug 3 '15 at 17:27
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    Isn't what you listed in your question exactly what security is supposed to convey? Also, privacy is the word used for real world situations (such as defining how far paparazzi are allowed to go when going after public figures). – jxh Aug 3 '15 at 17:42
  • Frankly, I don't see the problem with defending a person's "right to privacy". The word doesn't have any negative connotations to me. But "personal" also works. A person has a right to a personal life, personal effects, personal confidence. Speaking of which "confidential" also works, but it, too, has additional baggage. – Parthian Shot Aug 3 '15 at 19:18
  • I think the use case for this word needs clarification. – stevesliva Aug 4 '15 at 5:37
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I'm reaching here. But it looks like you safeguard confidentiality to nurture freedom of expression?

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Maybe use "individual review".

As in: Those files are private --> those files are under individual review.

  • This may be an appropriate phrase to use in certain circumstances, but it isn't a very general word. Can you explain in what circumstances it would normally be used? – curiousdannii Aug 3 '15 at 21:38
  • @curiousdannii you're right - I just tried to include all the connotations of privacy, but make it sound neutral. I have personally never used the term! – Dan Burden Aug 3 '15 at 22:30
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If you reject privacy, Private life is a possibility. Coupled with preservation, it may bring the expected positiveness.

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