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For example, I was writing the following sentence:

"Sony donates 5% of profit to good causes."

How can I know that is necessary to use "its" in that sentence, as follows:

"Sony donates 5% of its profit to good causes"

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  • Or "...of its profit..." even!
    – jst345
    Commented Apr 26, 2017 at 13:20

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I would choose a third alternative. Use its. (See What is the best way to explain how to choose between "its" and "it's"?)

Sony donates 5% of its profit to good causes.

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  • Thank you very much, I edited my question in order to save time to anyone that will visit this page.
    – user230350
    Commented Apr 26, 2017 at 14:17