Question
Can I use a comma (,) before an ampersand (&)? If no, then why not?
Example
The same products attracted all European countries to India: spices, silk, & cotton.
Can I use a comma (,) before an ampersand (&)? If no, then why not?
The same products attracted all European countries to India: spices, silk, & cotton.
By way of supplementing Mari-Lou A's answer, I note that Chicago Manual of Style is by no means alone in asserting that there should be no comma before an ampersand when one appears before the last item in a series. Here are the guidelines that various style manuals provide on this point.
From University of Chicago, Chicago Manual of Style, sixteenth edition (2010):
6.21 Omitting serial commas before ampersands. When an ampersand is used instead of the word and (as in company names), the serial comma is omitted.
Winken, Blinken & Nod is a purveyor of nightwear.
From Merriam-Webster, Webster's Standard American Style Manual (1985):
When an ampersand is used between the last two elements in a series, the comma is omitted.
the law firm of Shilliday, Fraser & French
From U.S. Government Printing Office, A Manual of Style (1986):
The comma is omitted— ... 8.57. Before ampersand (&). (For exception, see rule 15.29.)
Brown, Wilson & Co.
Mine, Mill & Smelter Workers
The exception given in rule 15.29 involves index entries in which a surname appears as part of a company name that also includes an ampersand; USGPS declares that, in such cases, and the company name should be indexed alphabetically by the surname, in the following form:
Brown, A.H., & Sons (not Brown & Sons, A.H.)
Bu this exception doesn't involve a series, so it isn't relevant to the posted question.
The only formal style that directly contradicts the generally approved rule not to use a comma before & in a series is APA (American Psychological Association) style. According to Hodges' Harbrace Handbook, revised thirteenth edition (1998):
Use the ampersand (&) to separate the authors names.
A work by more than two authors
One recent study has shown that people who fear failure are not susceptible to hypnosis (Manganello, Carlson, Zarillo, & Teeven, 1985)
I should perhaps also note that many style guides oppose the use of ampersands except in proper names. For example, The Associated Press Stylebook (2007) includes this guideline:
ampersand (&) Use the ampersand when it is part of a company's name or composition title: House & Garden [magazine title], Procter & Gamble, Wheeling & Lake Erie Railway.
The ampersand should not otherwise be used in place of and.
So AP style would require the OP's example sentence to be rendered as follows:
The same products attracted all European countries to India: spices, silk, and cotton.
Although the Oxford Guide to Style (2002) generally agrees with AP on this point, it adds an interesting exception:
Avoid ampersands except in names of firms that use them, established combinations (e.g., R & D, R & B, C & W),and in some lexicographic work. Occasionally they may be convenient for clarification: in cinnamon & raisin and onion bagels are available the ampersand makes clear there are two rather than three types on offer.
The Oxford Dictionary for Writers and Editors (2000), follows up on this point by more explicitly asserting the ampersand's ability to indicate a nested pairing:
ampersand = &, used in some formulae, references, and lexicographic work, in Acts of Parliament, and in business names. Since it may imply a closer relationship than and, the ampersand can be useful in grouping items: 'cinnamon & raisin and onion' are two, not three, types of bagels." ...
This notion of using an ampersand to nest a compound entry within a longer series appears to be the central point of Ant_222's answer, as well. Still, Oxford's discussion of bagel types does not constitute not an endorsement of using an ampersand in place of and in a series such as "spices, silk, and cotton."
There is a famous retail shop in the UK called "Marks & Spencer" or simply "M&S" it is never separated by a comma, the ampersand is used in place of "and" to join the names of two families, founders, or nouns that are bound together intrinsically, e.g. rock & roll (also written as “rock'n'roll”) or as an abbreviation, e.g. B&B (bed and breakfast), and Q&A (questions and answers).
According to The Chicago Manual of Style, cited in the LA Times,
“When an ampersand is used instead of the word ‘and’ (as in company names), the serial comma is omitted: ‘Winken, Blinken & Nod is a purveyor of nightwear,…’”.
Which suggests that company names or common abbreviations joined by an ampersand should not be separated by a comma; e.g.
Nowadays, tourists have a wider choice of accommodation: hotels, hostels, airbnbs, and B&Bs.
In the OP's original sentence, silk and cotton are two different fabrics, where "and" is substituted by the ampersand, which is acceptable in a text or casual correspondence but inappropriate in formal communication. In an English language exam, the sentence should be rewritten as
The same products attracted all European countries to India: spices, silk, and cotton.
Whereas the ampersand is just a short denotation of the conjunction and, the obvious answer is to punctuate it as one would normally punctuate and. One interesting usage of the ampersand is to glue, as it were, noun pairs closer together, in contrast with adjacent instances of and, for example:
To participate in this game, you will need patience, pen & paper, and a lot of spare time.
Notice how & glues pen and paper together so that they become a single element of the enumeration:
Observe also that my simple advice does not contradict the answer of Mari-Lou, as no one in their right mind would think of sundering composite names with punctuation after replacing & with and. For instance:
My favourite music genres are rock and roll, rhythm and blues, and jazz.