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I’ve always wondered what the correct apostrophe is when using contractions. Should I use She´s happy or She's happy?

  1. English´s a universal language.
  2. English's a universal language.

Why do a lot of people use ´ for this, as though it were café au lait? Am I missing something here?

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"She's happy" uses unicode character U+0027, which is an apostrophe.

"She´s happy" uses unicode character U+00B4, which is an acute accent.

The first is correct, the second is wrong.

There are other alternatives to U+0027 as an apostrophe:-

There is unicode character, U+02BC [᾿], which is the modifier letter apostrophe and that could also be used appropriately.

It should be noted that the Unicode committee (controversially) recommend using character U+2019 [’] for an apostrophe (which is the right single quotation mark).

The reason that using the acute accent and right single quotation mark characters is a problem, is that machine parsing of the text (such as autoformatting) can misinterpret the intended character and produce erroneous output. (We see something similar here when people use the grave accent (U+0060 [`]) along with the acute accent as quotation marks and it renders the word between in code markup.)

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  • When handwriting or painting (e.g. a sign), you can make an apostrophe any shape you like; it doesn't have to be a dot with a tail. When I write with a pen, my apostrophes look like short acute accents. Commented Dec 21, 2020 at 7:34
  • This isn't about the shape, on a computer that's determined by the choice of font, it's about the character that's being used. Using an acute accent when you should be using an apostrophe is just wrong. Commented Dec 21, 2020 at 7:44
  • @KillingTime You might also demonstrate ’ (U+2019, ASCII 146) which happens to be correctly formed in the font "Georgia" used here. And maybe even U+2032 (prime, ′) so that this might become a canonical answer.
    – Andrew Leach
    Commented Dec 21, 2020 at 8:57

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