first post here. I'm trying to describe in a casual, off-the-cuff way that by investing in sustainable businesses we can make both "feel-good" and "financial returns."

The sentence structure goes like this - "the transition to a sustainable economy will create incredible feel-good and financial returns."

I like the ring of "feel-good" but realize that it doesn't quite make sense because there's no such thing as a "feel-good return."

Does anyone have suggestions that would be grammatically clearer, but still sound conversational and fun? Or, feedback that the sentence is fine as is? Thanks

  • 1
    Why do you think there's no such thing as a "feel-good return"? I think that's exactly what they're describing, which is that the investment improves your state of mind, in addition to the state of your bank account.
    – Barmar
    Commented Dec 17, 2016 at 9:31

1 Answer 1


You can call it a social return.

Social return on investment (SROI) is a principles-based method for measuring extra-financial value (i.e., environmental and social value not currently reflected in conventional financial accounts) relative to resources invested. - wikipedia

It's part of what has come to be known as ESG:

Environmental, social and governance (ESG) refers to the three central factors in measuring the sustainability and ethical impact of an investment in a company or business. - wikipedia

Here's an example of the term in use:

When Nonprofits Become Market Innovators, Social Returns Are Exponential - Stanford Social Innovation Review

In your example, you might consider investing businesses that you believe would yield social and financial returns.

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