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What is the abbreviation for the fixed price of the product being sold (resale) in consumer shops?

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    That would be the price. What are you trying to answer that someone else would understand?
    – SrJoven
    Commented Oct 22, 2014 at 11:37
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    In a lot of markets such a fixed price is forbidden (because it prohibits free market and competition). Are you sure you are not thinking about the Recommended Retail Price or RRP which is commonly used (and published) by manufacturers?
    – oerkelens
    Commented Oct 22, 2014 at 11:41
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    @SrJoven: now you know: when you rev up your car engine, it becomes worth a lot more: that meter tells you the current market price of your car!
    – oerkelens
    Commented Oct 22, 2014 at 11:45
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    It used to be the case in Britain that manufacturers could compel retailers to sell above a specific minimum price. It was done to protect small shopkeepers against large supermarkets that were opening up. 'Retail Price Maintenance' was made unlawful in about 1962 after heavy lobbying from a small supermarket chain that adopted the slogan: 'pile'em high, sell 'em cheap'. The little supermarket was TESCO!
    – WS2
    Commented Oct 22, 2014 at 17:11
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    As I recall, some companies tried to weasel their way around the UK/EU ban on manufacturers enforcing a minimum price by calling it a Suggested Retail Price (SRP). Usually these days in the UK they just refer to typical price.
    – FumbleFingers
    Commented Oct 22, 2014 at 20:58

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In the United States, we use MSRP: manufacturer's suggested retail price. This leads to sayings like:

Buy now and get 10% off MSRP.

Buy one at MSPR and get one 50% off.

I always shop at Joe's store because he charges a few dollars less than MSRP.

Buying a car at MSRP is a scam. Always buy at invoice price.

http://encyclopedia2.thefreedictionary.com/msrp

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MRP: Maximum Retail Price

Is that what the OP is looking for?

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  • The recommended price abbreviation is not used the most common, rather than maximum?
    – kenorb
    Commented Oct 22, 2014 at 12:10
  • @kenorb: depends where you are. In India, for instance, products have a legal (!) MRP and retailers are allowed to compete by selling it for less but they are not allowed to sell it for more.
    – oerkelens
    Commented Oct 22, 2014 at 12:13
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    It depends on local/ state laws. I don't think there's a uniform practice across the English speaking world.
    – Kris
    Commented Oct 22, 2014 at 12:14
  • @Kris: Thanks. Can you add RRP to the answers as well? Googling images "RRP food" it's showing a lot of products with RRP on it. So I think both abbreviations can be used?
    – kenorb
    Commented Oct 22, 2014 at 12:17
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The suggested retail price of a product (list price) has the following abbreviations:

  • RRP (recommended retail price),

    In the United Kingdom the list price is referred to as a recommended retail price or RRP.

or:

  • MSRP (manufacturer's suggested retail price).

    In the United States the list price is referred to as the manufacturer's suggested retail price or MSRP.

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