Earlier today, I used the phrase "picking up friction" thinking it was a common saying. Later intrigued by the possible history of the phrase, a Google search turned up pretty much no results for the phrase as I used it.
I consulted a friend who also believed the phrase sounded familiar, and agreed that the meaning went something like "to rise in popularity".
Ever since people realized how cute squirrels were, the squirrel market has been picking up friction.
Is there a reason as to why it feels completely natural for me to say it, and why other people may possibly understand it?