Let's say that there's a simple NGO, or a non-profit organization, called "ABC" (purely hypothetical name, and unrelated to any existing companies or organizations), and made up of two ordinary people. When starting a, say, introductory email, should I go with:
The Association "ABC" is a NGO / non-profit...
or with
The Association of "ABC" is a...
?
I'm guessing the first option is the correct one, since the second one would imply that "ABC" is some sort of association of NGO / business / etc entities, instead of a simple NGO association of two people. But still, since I'm not entirely sure, I'm asking you folks.
EDIT
The term association is not used in the general sense of the word (as in, John Doe is associated with Jane Doe). The name of the organization is ABC (just ABC, without anything else). Knowing all of this, should I even begin emails with the following?
The Association (of) ABC is a...
Or should I simply start with this?
ABC is a...