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Is technical copywriting jargon or style?

I became confused by comments to my answer insisting that Technical writing is jargon using incorrect English words.

I also looked through definitions of "prepend" in internet, all with inserted derogatory remarks, even in IT-specialized dictionaries, like 'jargon' and:

Is Technical Writing jargon or writing-style and the branch of correctly used English?
Would I better avoid to refer to it as English at all while copywriting (or copylefting) in it?

Update:
If I write using the words which are not English WORDS, do I write in English?

Update2:

I've read many definitions of copywriting but basically it is to poularize a product or a point of view to a most general (including illiterate) reader. The term Copywriting "refers to writing in the sense of creating non-technical material". Where is here a "jargon is nearly impossible for the average person to decipher", given by all answers, I wonder?

Update3:
Some of jargon definitions:

What is unclear in "prepend" and to whom?
Why isn't busyness letter or step-by-step instructions a formal writing?