I learned a word a while back, and I just tried to recall it today and use it after like... 10+ years. It's escaped me now.
The meaning of the word or effect or disorder, to the best of my memory, is when people begin to act or behave like their online avatar/persona/alter ego, or something to that effect.
I believe it was about 7 letters + the word "effect" or "disorder". Part of me feels like it may have had a 'g' in it somewhere. I also have a weird feeling that, like "narcissism", it was named after someone, possibly from Greek Mythology as well. I've looked in a thesaurus for clues but nothing rings the bell of familiarity.
Any help is greatly appreciated! Thank you!