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A dissatisfied customer is leaving negative reviews. I want to write back and let him know we want to make it up to him, however that doesn't sound very professional.

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    If you're in the wrong, apologizing and attempting to address the person's grievances sounds pretty professional to me.
    – Robusto
    Commented Nov 19, 2018 at 19:33
  • Are you sure you're looking for a euphemism [as per tag]? I'd say this would be counterproductive - it'd look like you're trying to avoid responsibility or downplay the issues. Commented Nov 19, 2018 at 22:04

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How about "as a gesture of goodwill"?

Alternatively (spinning out a broader context) something as straightforward as:

We value our customers. The experience you had doesn't reflect our standards, and we're truly sorry. Please accept xyz as a gift. We look forward to abc in the future.

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  • The problem with "as a gesture of goodwill" is that it is often used to cover a situation in which the trader does not acknowledge fault but wants to put an end to an irritating correspondence. An actual apology is what the dissatisfied customer wants.
    – JeremyC
    Commented Nov 19, 2018 at 22:09

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