I want to replace a phrase "this client will eventually bring a great profit for our company" with a shorter one, but I don't know what word I should use in this scenario. I'm currently using "potential client", but it sounded a little odd to me. Any ideas?

  • Is this term to be used to their face, or internally with other employees of your company? – mskfisher May 18 '11 at 14:34
up vote 17 down vote accepted

Prospect and prospective client are commonly used in sales, which sounds appropriate for your situation.

A lead can also be used. It is actually frequently used in the marketing area.

  • 2
    But you wouldn't call someone a "lead" to their face - it has a very unflattering implication (and reminds me of Glengarry Glen Ross). – Daniel Roseman May 18 '11 at 9:04

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