I want to replace a phrase "this client will eventually bring a great profit for our company" with a shorter one, but I don't know what word I should use in this scenario. I'm currently using "potential client", but it sounded a little odd to me. Any ideas?

  • Is this term to be used to their face, or internally with other employees of your company?
    – mskfisher
    May 18, 2011 at 14:34

2 Answers 2


Prospect and prospective client are commonly used in sales, which sounds appropriate for your situation.


A lead can also be used. It is actually frequently used in the marketing area.

  • 3
    But you wouldn't call someone a "lead" to their face - it has a very unflattering implication (and reminds me of Glengarry Glen Ross). May 18, 2011 at 9:04

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