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There is a saying commonly used in Turkish, which goes something like: "serving the syrup according to the arteries" (quite literally translated). The meaning behind it is to adapt what you are saying/doing so that it fits the audience and does not irritate or annoy them.

Are there any counterparts in English that convey the same or a similar meaning? I seem to recall that there was one such saying I learned at some point, something with "sail" and "wind".

PS: If the meaning of the original saying does not make immediate sense, think along the lines of syrup being very sweet and heavy, or somewhat lighter and watered-down. And if you have someone that's not well trained and have clogged arteries a heavy-syrup might not go down very well, so you adapt what you serve. (That's how I make sense of the saying, at least)

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Perhaps trim one's sails to the wind

make changes to suit one’s new circumstances.

The phrases

are also used to mean

to perform in a manner that will get the strong approval of the audience; to perform in a manner that will get the approval of the lower elements in the audience.

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There's one expression in British English which is similar in meaning. We speak of horses for courses.

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