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When I was reading some articles, I noticed that they use the italic format for some words. Could you please tell me when I have to use it ?

Also, sometimes they used the quotation marks “…” and "...". Is there any difference between them? and when I have to use them?

Please I need a clear explanation.

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  • In terms of the former, you'll have to provide an example. Italics can be used for many things including emphasis and noting foreign words. In terms of the latter, it as probably a typographical error or an error in ensuring consistency (assuming you were reading from one source). Some word processors automatically use curly or directional quotes, while others use straight quotes. I don't know of any instance where the type of quote mark mattered beyond style.
    – VampDuc
    Commented Sep 24, 2015 at 17:51

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Italics note emphasis (HTML tags are usually implemented as italic); in some systems that did not have multiple typefaces (e.g. typewriters), emphasized text is underlined instead.

Asymmetrical quote marks are just a flourish that some word processors offer; it means exactly the same thing.

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