Right now it's a quote since I just coined it, but it could become a saying, I suppose... Thanks for the +1 :)

Into any course??? I disagree vehemently, in that being enticed into the course of eternal indebtedness by being inveigled into a few moments of pleasure is certainly not positive.

If it's clear to you, then why are you asking for clarification?

Oh,my... A drive-by downvote? No rhyme, no reason, no attempt to communicate; just vitriol. Must be a pretty good answer, methinks. ;)

@Mitch: "an [emphasis mine] answer...", yes?

With 21 upvotes and quite a lively discussion resulting from your question, I think closing the question was, at the very least, misguided.

@Joe Blow: I disagree in that I don't see different meanings since the adjective, "word" is stripping 'its' and 'it's' of their meanings by describing them both as just words. Perhaps, had I written: " 'Its' / 'it's' is a word." my meaning would have been made less confusing.

@Nicolas: "It's" is the contraction of two words and, as such, can be considered to be a single word. From: en.wikipedia.org/wiki/Contraction_(grammar): "In traditional grammar, contraction can denote the formation of a new word from one word or a group of words, for example, by elision." The elision, in this case, being the omission of the second 'i', which rendered a new, monosyllabic word.