I was drawn to the phrase 'the perks people' in the headline of an article which appeared in the Wall Street Journal (November 20, 2014 issue) — The perks people: Meet silicon valley’s ‘Little elves'.

The article was introduced by Rochelle Kopp in the Sampling the Headline column of the Asahi Newspaper (December 20, 2014 issue), which is targeted at the English language enthusiasts among its readers.

I tried to get the original text of the article through Google, but was unsuccessful.

Is 'perks people' only applied to executives or talented employees of fast-growing organizations like Silicon Valley companies?

Or is it also applicable to anybody who gets perks or special privileges, such as congressmen, government officials, diplomats, and owners of tax-exempt businesses? Is 'perks people' a common phrase?