I was drawn to the phrase, “The perks people” in the headline of an article appeared in Wall Street Journal November 20 issue - “The perks people: Meet silicon valley’s ‘Little elves.”

The article was introduced by Rochelle Kopp in the “Sampling the Headline” column of the Asahi Newspaper (December 20 issue).

I tried to get the original text of the article through Google, but was unsuccessful.

Is “perks people” only applied to executives or talented employees of fast growing organizations like Silicon Valley companies?

Is it applicable to anybody who get perks or special privileges such as Congressmen, government officials, diplomats, and big farmers and owners of tax-exempt businesses? Is “Perks people” a common phrase?