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I am writing about how a business can make a change that benefits the community and increases their profits, the line I am stuck on is

'...and rewarding both _______ and financially'

What word can I use to fill in the blank.

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    The parallel between ___ (let's say, socially, for now) and financially makes it look like both items are benefits for the company. If you're referring to the benefits flowing to different parties (the 'community' and the 'business'), try changing the structure - e.g. to the community's benefit and the business's profit.
    – Lawrence
    Commented Aug 13, 2018 at 10:51
  • I think the way you mention it splits the benefits too harshly, I want to convey that the social benefits are important to the business as well.
    – Naz
    Commented Aug 13, 2018 at 11:09
  • Hmm, can you describe the view from the perspective of the business? How (or perhaps what) do they benefit when the community benefits? This isn't a rhetorical question; if you can describe the benefit to the business, it would go a long way towards filling that blank in a satisfying manner.
    – Lawrence
    Commented Aug 13, 2018 at 11:13
  • When we talk about the financial benefit that is more tangible, whereas what the blank represents is the intangible. For example the reputation of the business increases, the benefits affect the staff by improving morale and making them feel better for helping the community. Socially does seem like a good fit, but only like 90%.
    – Naz
    Commented Aug 13, 2018 at 11:32
  • "I want to convey that the social benefits are important to the business as well." Then what is wrong with just using socially in the sentence? (Why don't you like that word?)
    – Jason Bassford
    Commented Aug 13, 2018 at 17:06

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Your best approach here would be to reword the sentence to achieve the cadence and emphasis that you really want, and to use concrete nouns in place of abstract adverbs. For example:

  • rewarding to the shareholders and to the community as a whole.

IMHO, you should listen to what your difficulty in finding a word is actually telling you. It looks to me like you have chosen a strong rhythmic pattern and are now looking for a set of soft beats and soft syllables that will lead up to a strongly empahsized financially.

However, if you keep your present structure, it almost doesn’t matter what word you use in the _____ and financially position, since its impact will be diminished by the listener’s perception of its secondary role. This is why socially might not be such a good choice, especially if you think that the benefits to the community are important.

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Rather than “financially” and (something else), consider “tangibly” and “intangibly”:

tangible:

 Oxford English Dictionaries:

      Clear and definite; real.
      ‘the emphasis is now on tangible results’

 Macmillan Dictionary:

      important and noticeable
      The plan will bring tangible economic benefits to the area.

intangible:

 Oxford English Dictionaries:

    • Unable to be touched or grasped; not having physical presence.
      ‘my companions do not care about cyberspace or anything else so intangible’
    • Difficult or impossible to define or understand; vague and abstract.
      ‘the rose symbolized something intangible about their relationship’

 Macmillan Dictionary:

      not able to be touched or measured, and difficult to describe or explain
      She has that intangible quality that a player must possess to be a champion.

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