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Some people’s imagery is largely nonvisual: visceral or emotional or kinesthetic or something else.

What does visceral mean?

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In this case, I think it refers to the fact that some people's nonvisual "imagery" comes in the form of a gut feeling or reaction, a base sensation that is hard to articulate with words.

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  • Correct answer.
    – superluminary
    Commented Jun 29, 2015 at 14:34
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It means "instinctive", and relates to someone's deep-down feelings.

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