1

I have a lot of experience as a content writer and did a lot of fiction writing in my past; Things like the Onion's rules on semi-colons make me giggle endlessly. I'm out of SEO and working as a programmer now, but I got roped into editing a lot of the stuff that comes from our SEO firm. So this sentence came across my desk today and I honestly can't decide whether or not it's justified. What do you guys think?

Learn more about [our company name here], the premiere satellite Internet Company.

Our content writer over there, who has made quite a few grammatical mistakes in the past, corrected the lower-case company to Company. Based on the rules I'm seeing, I can't find support for it. Thoughts?

Edit: I should also clarify, this is sentence not part of a title.

  • 1
    I don't see a reason to capitalize it here. The word "company" might be capitalized if it's a part of a full company name (e.g."The Jones Company"), in this case it is not (maybe the editor was inattentive and thought "Internet company" was a full name) – Vilmar Oct 29 '13 at 14:47
  • That was definitely what I was thinking. To be honest, I want to give the kid the benefit of the doubt, but, for a content writer, he has some pretty terrible grammar. – Drew Oct 29 '13 at 14:54
  • SEO means what? – James Waldby - jwpat7 Oct 29 '13 at 15:31
  • Search Engine Optimization. It has to do with tweaking a website so that Google indexes it more highly because people find it more useful than your competitors' websites. A lot of an SEO's job includes content writing. – Drew Oct 29 '13 at 15:33
  • It was correct, expected, understandable and justified to use capitals for the words Internet & Company in the given context. The phrase is well-recognized as a 'synonym' for Internet Service Provider' (ISP) -- the firm in question is not an 'internet company' or an 'Internet company', it's an 'Internet Company'. – Kris Nov 2 '13 at 12:20
0

No, it's an attempt at making Google pick up "Internet Company" as a title, rather than as two words of a phrase, in order to promote your company for the search term "internet company".

It's not grammatically justified, as you are not called "Internet Company" and "Internet Company" is not a commonly used term to name your practice.

Also, it won't work anyway. Google's system no longer puts much weight on capitalisation/capitalization, due to people trying to introduce phrases using this technique.

  • Yeah, I'm in total agreement with you there. I've got two years' experience and I feel like I'm teaching our SEO firm half the time. I don't want to be responsible for it, but a lot of the time I have to be. – Drew Oct 29 '13 at 15:55

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.