Company sometimes hold events and give out stuff to employees, like tee-shirt (hashtag #WeRock), wallpaper (Vision/Mission/Core Values), stationery etc. for internal campaign promotion purposes.

The word we use is normally company "gifts", but it seems not the correct word. We are not really giving gifts to employees, these are not gestures of goodwill or out of favour; these are "tools" for them to spread the hype.

What would be a proper word for such promotional items?

Companies sometimes hold events and give out stuff to employees like T-shirts (#WeRock), posters (Vision/Mission/Core Values), stationery, etc. for internal campaign promotion purposes.

The word we normally use is "company gifts", but that doesn't seems correct. We are not really giving gifts to employees; these are not gestures of goodwill or favour; these are "tools" for them to spread the hype.

What would be a proper word for such promotional items?