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When a product is no longer produced it's said to be "discontinued", but what's the opposite? "Continued" doesn't seem right to my ears, but maybe it is?

I considered "Available" but it doesn't work because a product could be unavailable yet not discontinued. I'm thinking of plumping for "Active" unless someone knows a better word?

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  • What's wrong with available if there are 3 possible states: Available, Unavailable and Discontinued ?
    – Alex K.
    Commented Apr 25, 2014 at 17:20
  • In my situation, availability is a lot more complicated than that - it depends on e.g. locale, and stock. A product might be available in one locale and unavailable in another, and may also have been discontinued yet still remain in stock.
    – ᴇʟᴇvᴀтᴇ
    Commented Apr 25, 2014 at 17:22

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If you are referring strictly to products then "in production" would be appropriate.

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    Yes! Thank you. Actually I want a short word (it's a database column) so I'll call it "produced"... funny that word was in my question and I didn't even notice it.
    – ᴇʟᴇvᴀтᴇ
    Commented Apr 25, 2014 at 17:18
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It depends on what you mean by opposite, but I think the word you're looking for is:

recontinue - to continue again

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I use the term "reintroduced", when referring to products. "Relaunch" was also suggested to me at one time.

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    Welcome to EL&U. Please add references to support your answer.
    – Rupert Morrish
    Commented Feb 8, 2018 at 21:19

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