I guess you mean 'difficult to locate/find', rather than 'rare'. The commonest idiom for objects difficult to locate is needle in a haystack.

Red cars, for the man, were like needles in a haystack.

This means the man found red cars very difficult to spot.

There are several related idioms for things that are hard to chance upon. A couple of them (also mentioned here):

• scarce as hen's teeth
• black cat in a coal cellar

I guess you mean 'difficult to locate/find', rather than 'rare'. The commonest idiom for objects difficult to locate is needle in a haystack.

Red cars, for the man, were like needles in a haystack.

This means the man found red cars very difficult to spot.

There are several related idioms for things that are hard to chance upon. A couple of them (also mentioned here):

• scarce as hen's teeth
• black cat in a coal cellar

The commonest idiom for rare objects is needle in a haystack.

Red cars, for the man, were like needles in a haystack.

This means the man found red cars very difficult to spot.

There are several related idioms for things that are hard to chance upon. A couple of them (also mentioned here):

• scarce as hen's teeth
• black cat in a coal cellar

I guess you mean 'difficult to locate/find', rather than 'rare'. The commonest idiom for objects difficult to locate is needle in a haystack.

Red cars, for the man, were like needles in a haystack.

This means the man found red cars very difficult to spot.

There are several related idioms for things that are hard to chance upon. A couple of them (also mentioned here):

• scarce as hen's teeth
• black cat in a coal cellar