The term Targeted Visitor is used in a wikipedia article about revenue models for online advertising. The article also defines terms impressions, loads, views, clicks, actions, acquisitions, leads, sales, and conversions in this context, with each term representing a different website statistic, or in a few cases a different name for the same statistic.

The term Targeted Visitor is used in a wikipedia article about revenue models for online advertising. The article also defines terms impressions, loads, views, clicks, actions, acquisitions, leads, sales, and conversions in this context, with each term representing a different website statistic, or in a few cases a different name for the same statistic. Webopedia defines terms click-through, ad clicks, requests, and click rate.