I grew up in England, spent my 20s and 30s in Belgium and the Netherlands and have lived in the USA for the last 20 years.
I don't recall hearing the intransitive use of "reduce" in England when I was growing up, but I notice it now when I return there each year. It sounds horrible to me. I would use "decrease" or "fall" instead.
I never hear the intransitive use of "reduce" in the US.
I would also point out that the French verb "reduire" -- presumably the source of reduce in English -- is a transitive verb.
Let's kill ofoff "reduce" as a transitive verb!