Back in the day before we even had an option of formatting text, emphatic text was indicated with either asterisks (to imply bold) or underscores (to imply italics) preceding and following the emphasised text.
This website is the first Google result for _"cool ringtones"_. (for the quoted/phrase version)
This website is the first Google result for _cool ringtones_. (for the unquoted/words version)
