token (BrE)/ (noun)
A piece of paper that you pay for and that somebody can exchange for something in a shop/store.
- Collect six tokens for a free T-shirt.
Collect six tokens for a free T-shirt.
a £20 book/record/gift token (oxfordlearnersdictionaries)
- a £20 book/record/gift token (oxfordlearnersdictionaries)
coupon/voucher (noun)
coupon/voucher
A voucher is a certificate or document that either allows you to purchase something or proves that you paid for something
- The team also gives them vouchers for meals at sponsor restaurants. (Washington Times May 29, 2015)
- The vouchers are redeemable at a range of stores. (Washington PostMayPost May 27, 2015) (Vocabulary.com)