Long term plans are usually referred to as "strategies", which are usually contrasted with short term moves known as "tactics".
The Business Dictionary defines tactics, as sub-methods of strategies, as:
TacticsTactics: Means by which a strategy is carried out; planned and ad hoc activities meant to deal with the demands of the moment, and to move from one milestone to other in pursuit of the overall goal(s).
For example, in an business enterprise, strategy is decided by the board of directors, and tactics by the department heads for implementation by the junior officers and employees.