Timeline for Is there a word for this clever piece of marketing?
Current License: CC BY-SA 3.0
14 events
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| Jun 15, 2020 at 7:40 | history | edited | CommunityBot |
Commonmark migration
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| Apr 13, 2014 at 10:15 | vote | accept | turnip | ||
| Apr 8, 2014 at 22:11 | comment | added | Mari-Lou A | "Kranberrie" with real cranberry juice" I wonder if that would be accepted legally? | |
| Apr 8, 2014 at 21:53 | comment | added | Mari-Lou A | With that logic call the drink "sugared water with added juice" That's accurate, truthful and consumers will know exactly what they're spending their money on. Would you buy a drink called sugared water with enhanced flavourings. Companies worldwide are interested in making business, money, not in consumer welfare. | |
| Apr 8, 2014 at 21:53 | comment | added | David Richerby | "Juice drink" is a completely standard term in the UK, used by all products of this kind. Probably most people don't know exactly what it means but it is the legally accepted way of describing this kind of product. It's absolutely not this one company trying to screw consumers. | |
| Apr 8, 2014 at 21:50 | comment | added | David Richerby | It can't be called just "juice" because it's not pure juice or juice reconstituted from concentrate. But the product contains juice so it doesn't seem completely unreasonable to include that word in the name. | |
| Apr 8, 2014 at 21:47 | comment | added | Mari-Lou A | @DavidRicherby But "juice" is not? Only 25% of fruit content printed on the back in small letterings is not misleading? By virtue that a company sticks a generic term like "drink" the consumer immediately understands the contents? | |
| Apr 8, 2014 at 21:44 | comment | added | David Richerby | No. A squash is a drink concentrate that is intended to be diluted; a juice drink would be drunk straight from the bottle (essentially, a pre-diluted squash). Calling it a squash really would be misleading. | |
| Apr 8, 2014 at 21:42 | comment | added | Mari-Lou A | The companies could easily rename the drink Cranberries squash but they don't. Why? Because squash has generally an "unfavourable/negative" reputation in the UK. en.wikipedia.org/wiki/Squash_(drink) | |
| Apr 8, 2014 at 21:41 | comment | added | David Richerby | Sorry, "semi-legal" was vague. I didn't mean that it's borderline-illegal. I mean that it's verging on legalese. There's no legal definition of what "juice drink" means but you can't use any other term for something that doesn't have at least 25% juice in it. | |
| Apr 8, 2014 at 21:40 | comment | added | Mari-Lou A | Hmmm... @DavidRicherby if I read orange juice drink on a label I will presume that the drink consists of orange juice. The fact that "drink" is by your own very admission, a semi-legal term, suggests that it is misleading, inaccurate and ultimately a deceptive ploy, to entice consumers into believing that a fruit juice drink is healthier than a fizzy one. I really don't see your problem with the answers posted so far, the OP asked: Is there a WORD for this clever piece of MARKETING? | |
| Apr 8, 2014 at 21:04 | comment | added | David Richerby | No, it's a UK semi-legal term for "Something containing less than 25% fruit juice." | |
| Apr 7, 2014 at 23:13 | history | edited | Mari-Lou A | CC BY-SA 3.0 |
added 603 characters in body
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| Apr 7, 2014 at 22:50 | history | answered | Mari-Lou A | CC BY-SA 3.0 |