6

“Rare” (meaning “uncommon”) and “rare” (meaning “undercooked”) are actually two different words that nowadays happen to have the same spelling and pronunciation. The first “rare” 1 stems from Latin “rarus” and has cognates in most Romance languages. The second “rare” 2 is of Germanic origin, and used to be written “rere”, “rear” etc in the (distant) past.


2

One relevant standard legal term is deponent. From Henry Black, A Dictionary of Law (1910): DEPONENT. In practice. One who deposes (that is, testifies or makes oath in writing) to the truth of certain facts ; one who gives under oath testimony which is reduced to writing ; one who makes oath to a written statement. The party making an affidavit is generally ...


2

The idea of consumer loyalty is nicely captured in the McKinsey Consumer Decision Journey: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey The original article was published in 2009. McKinsey published a “new consumer decision journey” in 2015, available on the same site. Tne terms introduced by ...


1

John is a long-standing customer: a person, business, or institution that has been a customer for many years. The expression doesn’t necessarily imply loyalty to a brand but just the fact the for some reason you have been buying products of the same brand for years.


1

An Habitual customer does not convey the capriciousness of the choice of brand only the necessary consistency. A Hostage customer does not sound like the right part of speech. A more descriptive phrase would have more options to describe his relationship. "He is a fan by default, or in name only." "He is a fan based on ownership, whose and of ...


1

Actually workation appears to be a recent usage, though not common yet: A workation (sometimes spelled 'workcation') is a working vacation (in the UK we might call it a 'workoliday', or a 'woliday') A vacation that combines business and leisure. Usage examples: 2013, Vanessa Van Edwards, How I Make My Living on ‘Workations’, The Huffington Post- As long ...


1

Maybe, it's just Source? Because it's the source of the 'things' which the subscriber receives.


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