Since this is technical writing, the concise nature of tables is appropriate and may make the information easier to scan quickly. You could try something like: Vary your shirt color to achieve different goals according to the table below: Goal | Shirt color ============================== Appear offensive | Red Look fresh | White Express doubt | Green Hide dirt | Black The table structure helps to enforce parallel structure. It reduces redundancy in the use of "one," but also removes redundancy in the introductory, "If you want to..."