In a list of ingredients you'd have something like the following :

> 5 grams of flour
>
> 2 cups of lemon juice
>
> 10 slices of meat

What word would you use to describe 'grams', 'cups' and 'slices' in the previous examples?

My thoughts:

*Unit*

This works well for grams and fluid oz but doesn't seem right when describing something like cups, slices or bunches although that might just be me.

*Measure (n)*

Measure to me sounded unique enough but can get confused with the verb form as well as a measure used in cocktail making.

*Measurement*

This seemed more appropriate for something that you'd measured, the thing that you measured is a measurement.