Consider [***Publicity***][1],

> Material or information used for advertising or promotional purposes

**Usage:**

> The ***publicity*** materials on domestic violence were distributed by members of the NGO.

or ***[Promotion][2]*** 

>The publicizing of a product, organization, or venture so as to increase sales or *public awareness*

**Usage:**

> The ***promotional*** events by the non-profit group to increase  awareness on domestic violence

[ODO]
  [1]: http://www.oxforddictionaries.com/definition/english/publicity
  [2]: http://www.oxforddictionaries.com/definition/english/promotion