If someone repeatedly uses the same word or phrase when talking, one possibility is that they are using it as a filler word (aka a discourse marker or embolalia.
When speaking, we often use filler words when we are talking to indicate that a pause in speech is temporary. Often we do this when we're thinking about what to say next, and we want the listener to know that although we have stopped talking, we're going to continue again shortly, so "stay tuned." And in many cases we aren't even aware that we're doing this.
Common examples of this are sounds like um, like, and er, or phrases like you know or so anyway but some people will use other specific words this way. For example, I know someone who says the word ultimately repeatedly. Every conversation with him is sure to have that word in it at least twice.