Consider,

> **GOAL**
>
> : the object of a person’s ambition or effort; an aim or desired result [OED](http://www.oxforddictionaries.com/definition/american_english/goal#goal__7)
> 
> **END**
> 
> : a goal or result that one seeks to achieve [OED](http://www.oxforddictionaries.com/definition/american_english/end)
> 
> **TARGET**
> 
> : an objective or result toward which efforts are directed
> [OED](http://www.oxforddictionaries.com/definition/american_english/target#target__6)
> 
> **OBJECTIVE**
> 
> : a thing aimed at or sought; a goal
> [OED](http://www.oxforddictionaries.com/definition/american_english/objective#objective__7)
> 
> **AIM**
> 
> : a purpose or intention; a desired outcome
> [OED](http://www.oxforddictionaries.com/definition/american_english/aim#aim__10)