Questions tagged [trademarks]

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Does a brand name used as common noun like Hoover respond to change in market share made by Dyson? [closed]

In the UK, electric vacuum cleaners used to be called Hoover, a product name, but Dyson is now the top brand on the UK market. Is the vacuum cleaner still called Hoover? Or is it now called Dyson?
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17 votes
5 answers
5k views

Does the word “uzi” need to be capitalized?

"Uzi" is not contained in any Scrabble® dictionary that I can find online. I am assuming that the Scrabble® powers that be are treating it as a proper noun. However, after reading the Wikipedia ...
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2 votes
0 answers
64 views

All-caps trademark usage. Do I have to follow the all-caps recommendation? [duplicate]

There is a trademark product that is registered with all-caps (example: MATLAB®). However, the all-caps formatting is usually considered bad practice, so the spelling with only title-caps (Matlab) has ...
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1 vote
1 answer
102 views

Examples of competing genericized trademarks

I suppose everyone is at least implicitly aware of the concept of a genericized trademark. Are there any examples of competing genericized trademarks? Especially with respect to region. For example, ...
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9 votes
1 answer
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Which is the more accepted spelling between “doughnut” or “donut” in formal academic prose?

From what I understand, the term donut arose as a shortening for the word doughnut. The former has become much more common, though. Which word is more accepted in academia: the more formal but ...
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1 vote
3 answers
3k views

I am writing a story about my Barbie do I use a capital [closed]

I am doing an assignment and I have to say my barbie doll. Would the word barbie be a capital?
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9 votes
2 answers
9k views

Does "Ethernet" need to be capitalised?

Microsoft Word insists that it should be but I don't know why.
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  • 1,086
-1 votes
1 answer
2k views

Wi-Fi, WiFi, wi-fi, wifi [duplicate]

Shame the previous thread on this was closed. A lot of my work entails getting stuff right and being able to justify it but like many on this previous thread How do you spell wifi / Wi-Fi / WiFi? ...
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1 vote
2 answers
509 views

Is it acceptable to lowercase 'google' in all verb forms? [closed]

Is it acceptable to lowercase 'google' in all verb forms? For example: He googled the information. He is googling the information. He googles the information. Please google the information. Is it ...
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  • 2,363
2 votes
1 answer
2k views

How to handle non-standard capitalization in formal letters

I am writing a letter to apply for entry into a graduate-level university program through my company. I am struggling on how to write the name of the company in the letter. The company's trademark is ...
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3 votes
2 answers
17k views

Trademark names that start with a lowercase letter -- do we cap the lowercase letter when it starts a sentence? [duplicate]

Trademark names that start with a lowercase letter -- do we cap the lowercase letter when it starts a sentence? E.g.: iTunes is a hot spot in the app store. Not: ITunes is a hot spot ... iPhone ...
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5 votes
2 answers
3k views

Company Name as Verb [duplicate]

I am looking for interesting classroom material. Google is both the name of a company and also a verb. Is there a name for this type of verb? Are there any other examples of this type of verb?
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1 vote
2 answers
144 views

What's the best way to write "Ugly Dog brand Dog Food"? [closed]

What's the best way to write this? I'm thinking "Ugly Dog-brand Dog Food" as the most likely candidate... what is grammatically-correct?
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8 votes
5 answers
4k views

What is the plural form of trademarked product names, specifically of the term "WordPress"?

On the stackexchange site WordPress Answers, we recently discussed the plural form, or whether one exists at all, of the system we all use. WordPress is a free and open source blogging tool and a ...
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4 votes
1 answer
9k views

Why is Tesco often pronounced Tesco's?

Possible Duplicate: Store names & possessive “Ear doctor's” vs “Ear doctor” I have often heard members of the British public pronounce the name of the ...
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3 votes
2 answers
28k views

"In/on the App Store"

This is the official Apple logo for apps: What's the logic behind using on instead of in? It doesn't sound grammatically correct.
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5 votes
2 answers
5k views

Using "TM" for trademarked term - every time or just once?

I am writing an email announcement to my company's customer base, and I will be using a trademarked product name several times throughout the email. It seems awkward to use the TM every time I write ...
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  • 566
17 votes
2 answers
3k views

How did kool-aid come to be the drink of fanboys?

Why does Kool-Aid relate to being something's fanboy/fangirl?
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  • 1,772
17 votes
3 answers
7k views

Should capitals be used when verbing trademarks?

When using a trademark as a verb ("hoovering", "xeroxing", "photoshopping" and "googling"), should it be capitalized or uncapitalized? Strictly speaking, Google and Adobe are opposed to their ...
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11 votes
3 answers
6k views

How Should Trademarks be Written?

I'm a moderator at another StackExchange site and a debate has come up about the usage of the trademarked name that site is about, i.e. WordPress. Note as a trademark it is spelled in CamelCase and ...
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