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Questions tagged [slogan]

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16
votes
11answers
23k views

“I'm lovin' it”

How normal-sounding is the slogan "I'm lovin' it" to native ears? I know it sounded quite odd to me when I first heard it — and it still sometimes does —, but I can't even tell why. Sure, love is ...
18
votes
7answers
10k views

Is Apple's Old Slogan, “Think Different”, grammatically incorrect?

Not too long ago, Apple Computer used the phrase "Think Different" as an ad slogan. Is this a grammatical error (that is, it should be "Think Differently"), or are they trying to say something else (...
6
votes
1answer
342 views

Who ruled first, “girls” or “boys”?

A recent ELL question contains a catchphrase which is utterly novel to me. Boys rule, girls drool Wanting to know more, I searched online and found a female variant. Girls rule and boys drool ...
1
vote
3answers
11k views

Should you use first word capitals for an advertising slogan used in a descriptive, adjectival way?

If you're using a slogan in a sentence to describe something in an adjectival way, should the first letters of each word of the slogan be capitalized, or not? For example: Nike has a 'just do it' ...