Questions tagged [marketing]

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4 votes
6 answers
916 views

"This is your rear-window heater." Is this a "your" with "typifying generic force" or is it something unique to marketing?

I've just gotten behind the wheel at the car dealership. The sales rep continues talking: "This is your rear-window heater and here is your electronic parking break." This use of your rubs ...
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1 vote
4 answers
136 views

What's it called when a company owns products or services that strictly limit consumers to that company's products or services?

What's it called when a company owns products or services that strictly limit consumers to that company's products or services? For example, a camera only saves images in a format readable by a ...
0 votes
2 answers
108 views

Word or phrase similar to Unique Selling Proposition (USP) referring to the seller (manufacturer)

A unique selling proposition (USP) attempts to answer the customer's question of “Why should I buy your product instead of someone else’s?” Is there a similar word or phrase which is a counter part to ...
  • 176
0 votes
0 answers
54 views

"Look for this sign in store" – is it correct?

I was wondering whether a sentence like this "Look for this sign in store" is correct. The sign in question is a wobbler attached to products in a store that includes a QR code and a ...
  • 1
0 votes
1 answer
3k views

'Authority of Incumbent ' what does this phrase mean in Job description analysis

'Authority of incumbent' in job description Job description A job description is a written statement of what the jobholder actually does, how he or she does it, and under what conditions the job is ...
0 votes
0 answers
24 views

Marketing equipment and the fine line between words describing condition

Hi Stackeschange folks! I'm a business owner working on my marketing, and have encountered a problem of semantics regarding the condition of the equipment we sell. Please pardon the long introduction ...
0 votes
2 answers
1k views

What does "lean forward" means in that context

Firm that I work in started a new marketing campaign. There are some posters with slogans and one of them has words: "Forget your comfort zone lean forward build an amazing career". What those words ...
  • 1
1 vote
2 answers
646 views

The British equivalent of a 'Home run' in terms of describing a successful outcome

I am looking for some examples of the British equivalent of the American term 'Home run', originally relating to baseball but used to describe an overall successful and highly favourable result. For ...
0 votes
0 answers
60 views

What does "legal jumping jacks" mean in the marketing context?

I came across the expression "legal jumping jacks" in a sentence from a sales pitch text which is explaining why that company is good to buy a service from. The sentence is like as below: We(...
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0 votes
1 answer
68 views

Word for former/previous user (someone that stopped using something)

I’m looking for a word to describe someone that used to use an app/service, but doesn’t anymore. Surely, there must already be a word used in marketing to describe this concept. Example of usage: “...
0 votes
4 answers
197 views

Alternative words for "Decoding"

I'm trying to pitch something about my project. While training on this pitch I got comments telling me that the word "decode" is not appropriate and it's a "blunt" for such type of pitching and for ...
  • 159
-1 votes
1 answer
484 views

Grammatically correct but short version of question [closed]

I want to state a question in the shortest and most effective way possible without making it grammatically incorrect. The question to ask is: If my employees and I don't take a break, why should ...
  • 111
1 vote
1 answer
320 views

IBM used the words "Toxic combinations of duties" in an advert. Does that dilute the current/popular meaning?

This IBM advertisement uses the phrase "toxic combinations" of duties to sell a security product. As someone who has 20 years of experience in social services and IT Security, this usage is off-...
0 votes
1 answer
772 views

Freshly clicked [closed]

In the UK, Tesco (a supermarket) has an advertising campaign where fruits or vegetables appear next to the phrase "freshly clicked". For example: On the one hand, we could not think much about it and ...
  • 2,231