Questions tagged [brands]

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-1
votes
3answers
67 views

Brand name — how does it sound to American ears? [closed]

I work for a European tech start-up, and we are currently choosing a brand name for the US market. We obviously want the name to be unique, succinct, and memorable, but most importantly we want it to ...
-2
votes
1answer
611 views

Best way to spell a made up word so that it is pronounced like the real word it's based on [closed]

In a situation where you want to turn a real English word like "tracker" into a made up word (eg. for business or website name purpose), is there a preferred way of spelling it to ensure readers ...
0
votes
1answer
2k views

What's the purpose of using letter 'x' or 'X' as a suffix in brand names?

What's the purpose of using letter 'x' or 'X' as a suffix in brand names? Some examples: SpaceX HubX TEDx
1
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0answers
131 views

What do you call a brand name that is used as a verb [duplicate]

What do you call a word used as a verb like: To hoover instead of to vacuum. A kleenex instead of a facial tissue or paper handkerchief. etc. Brand verbification? Is there a single word to describe ...
-3
votes
1answer
26k views

Why is Levi's pronounced the way it is? [closed]

Why is Levi's pronounced "lee vice" instead of the more logical "levies", i.e. belonging to Levi? Source: https://www.youtube.com/watch?v=bFfmXl9NJP0
0
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0answers
90 views

Another term for 'feature / featured / article / write up' for a brand

I am currently working on a website that will allow users to sign up and create their own product features. In this context, a product feature is a write up with pictures and information about a ...
0
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1answer
8k views

using a brand name in MLA style

Should a brand name be italicized when used in a MLA-style paper? For example, tin he following paragraph: Future Shop, which offered technology supplies, was closed and in an statement the CEO ...
0
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1answer
382 views

Capitalization of Brand Names [closed]

I work at a large church where we have recently added some new public spaces, including a bookstore and a connection center. Both have their own names: The Source and The Hub. In their designed logos, ...
3
votes
1answer
592 views

Is “hoover” capitalised? [duplicate]

In the UK (and sometimes Australia), a vacuum cleaner will be called a hoover, regardless of its brand. Likewise, the verb "to vacuum" is replaced with "to hoover". With a brand name being used in ...
2
votes
1answer
2k views

How to handle non-standard capitalization in formal letters

I am writing a letter to apply for entry into a graduate-level university program through my company. I am struggling on how to write the name of the company in the letter. The company's trademark is ...
-3
votes
1answer
75 views

Does “playhill” make sense as an english word? [closed]

I'd like to use the word "playhill" for a gaming website address like playhill.net - does this word combination work in native english? Or does it sound very odd?
1
vote
2answers
248 views

Is there a generic expression for a “universal product”?

In Lucky Luke vol 38, some character named Doc Doxey tries to sell a product that works for almost everything (elixir) like a Swiss army knife with very general reported usage. Is there a name for ...
7
votes
3answers
1k views

Origin and meaning of the “-tar” suffix in photography

A very large number of photographic products have names ending in "-tar." Most of these are camera lenses, but there are examples of film and even camera brands that follow the same pattern. The ...
2
votes
3answers
895 views

Can organisations personally determine pronunciation of their own brand name?

In fact, question from the title. Are there any traditions, customs about stressed syllables of brands? The problem is - many of brands contained fictional words, which, of course, have not been ...
0
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3answers
400 views

“Guess dress brand” or “Guess clothes brand”?

In case of process of guessing brand names while looking on logo. Thank you.
0
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1answer
772 views

Exact meaning of “You are brand new”? [closed]

I run across a phrase of "You are brand new to GitHub" on the web. What makes me confused is the word "brand"; is it a noun, an adjective or an adverb?
8
votes
5answers
3k views

What is the plural form of trademarked product names, specifically of the term “WordPress”?

On the stackexchange site WordPress Answers, we recently discussed the plural form, or whether one exists at all, of the system we all use. WordPress is a free and open source blogging tool and a ...
2
votes
1answer
12k views

Capitalising the t in Twitter / twitter [duplicate]

Possible Duplicate: How Should Trademarks be Written? How do you capitalize a proper noun such as “iPhone”? I'm writing a paper about the function of twitter as a news medium and I'm wondering ...
4
votes
1answer
8k views

Why is Tesco often pronounced Tesco's?

Possible Duplicate: Store names & possessive “Ear doctor's” vs “Ear doctor” I have often heard members of the British public pronounce the name of the ...
0
votes
2answers
5k views

Using exclamation points as part of a brand name [duplicate]

Possible Duplicate: How to handle a name that includes an exclamation point (or other punctuation)? I am editing a text about a product whose name contains an exclamation point as the final glyph....
3
votes
2answers
348 views

term for a brand run by a company without direct acknowledgment?

The classic example of this in my mind is the relationship between Lexus and Toyota. At least in the United States, Lexus is not presented as "Lexus... by Toyota". From a newcomer's perspective, it is ...
6
votes
4answers
6k views

What is the plural of “BlackBerry” (as in the handheld device)

Is the plural of "BlackBerry", BlackBerries or BlackBerrys? I am asking, because I'm altering the underlying brand name to look more like the food and less like the product, leaving the reader to ...
60
votes
7answers
61k views

What is the correct plural form of LEGO: LEGO or Legos?

I've seen many people make reference to LEGO as Legos. E.g. "I enjoy playing with my Legos". But from my understanding, this is incorrect and they should be referred to simply as LEGO (in capitals as ...