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When writing out a company name, which would you use:

Company Name: Strapline

Company Name - Strapline

Company Name – Strapline

Company Name, Strapline

Or is the correct one missing from this list entirely?

4
  • 3
    In what context?
    – user3444
    Jan 24, 2011 at 9:16
  • 1
    It's going to be put in the <title> tag of a website I'm building. It's what appears at the top of the window.
    – Dan Hanly
    Jan 24, 2011 at 10:21
  • Shouldn't this be tag line? Or is strap line also an acceptable alternative?
    – Jimi Oke
    Jan 25, 2011 at 1:28
  • @JimiOke I think their both interchangeable
    – Dan Hanly
    Jan 26, 2012 at 9:23

2 Answers 2

3

Colon (:) or dash (—) is fine. Personally I find dashes easier to read in search engine result pages.

I recommend Jakob Nielsen's Tagline Blues: What's the Site About? for advice on writing good strap lines.

1

No hard and fast rule, really; whatever looks better. I would use a -:

Acme - Making crazy stuff since 1932

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