When writing out a company name, which would you use:

Company Name: Strapline

Company Name - Strapline

Company Name – Strapline

Company Name, Strapline

Or is the correct one missing from this list entirely?

  • 3
    In what context?
    – user3444
    Jan 24, 2011 at 9:16
  • 1
    It's going to be put in the <title> tag of a website I'm building. It's what appears at the top of the window.
    – Dan Hanly
    Jan 24, 2011 at 10:21
  • Shouldn't this be tag line? Or is strap line also an acceptable alternative?
    – Jimi Oke
    Jan 25, 2011 at 1:28
  • @JimiOke I think their both interchangeable
    – Dan Hanly
    Jan 26, 2012 at 9:23

2 Answers 2


Colon (:) or dash (—) is fine. Personally I find dashes easier to read in search engine result pages.

I recommend Jakob Nielsen's Tagline Blues: What's the Site About? for advice on writing good strap lines.


No hard and fast rule, really; whatever looks better. I would use a -:

Acme - Making crazy stuff since 1932

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.