0

Is there an English single term for a regular customer who, because of always buying from the same seller, acquires a discount from the seller and might also treat their relationship as that of being a friend?

In our language (Filipino), the seller calls a regular customer [a] "suki".

Patron sounds like a supporter of a cause, and habitué doesn't have the connotation of friendship. Is there a more suitable term for it in English?

3
  • 4
    Some people just shorten to 'regular': "Norm was a regular at Cheer's." Also, one can say 'loyal customer' or 'preferred customer' (but the last one use more for marketing loyalty incentives to customers).
    – Merk
    Oct 12 '12 at 4:52
  • @Merk I think your comment is an answer.
    – bib
    Oct 12 '12 at 11:54
  • 'Loyal customer' is probably the one carrying the biggest hint of comradeship. Jan 20 at 11:30
3

pa·tron
2. A customer, especially a regular customer.
[The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000]

patron
2. (Business / Commerce) a customer of a shop, hotel, etc., esp a regular one
[Collins English Dictionary – Complete and Unabridged © HarperCollins]

Patronage -Commercial (Wikipedia)
Sometimes consumers support smaller or local businesses or corporations out of loyalty even if less expensive options exist. Their regular custom is referred to as 'patronage'.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.