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Is there an English single term for a regular customer who, because of always buying from the same seller, acquires a discount from the seller and might also treat their relationship as a friend.

In our language (Filipino), the seller call the regular customer as "suki". Patron sounds like a supporter and habitué doesn't have the connotation of friendship. Is there a another term for it in English?

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  • 4
    Some people just shorten to 'regular': "Norm was a regular at Cheer's." Also, one can say 'loyal customer' or 'preferred customer' (but the last one use more for marketing loyalty incentives to customers). – Merk Oct 12 '12 at 4:52
  • @Merk I think your comment is an answer. – bib Oct 12 '12 at 11:54
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pa·tron
2. A customer, especially a regular customer.
[The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000]

patron
2. (Business / Commerce) a customer of a shop, hotel, etc., esp a regular one
[Collins English Dictionary – Complete and Unabridged © HarperCollins]

Patronage -Commercial (Wikipedia)
Sometimes consumers support smaller or local businesses or corporations out of loyalty even if less expensive options exist. Their regular custom is referred to as 'patronage'.

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