I am trying to phrase "beyond the hype Cloud computing" tersely. I've been racking my brains for a single word, trying to get it into the form:

[word] Cloud Computing

I thought of:

Real Cloud Computing

But I want a word that hints at the fact Cloud is a buzzword and inverts it. Intuitively I feel the word is out there somewhere!

Btw, this is for a writeup/report, not for advertising. The full context might be a statement to the effect that such and such carry out [word] Cloud Computing.

  • Please provide the entire sentence. Aug 3, 2012 at 19:39

4 Answers 4


What about hype-free Cloud Computing?

Or a bit oxymoronic, down-to-Earth Cloud Computing?

  • I like the oxymoron! Hits the irreverent tone I wanted (but did not mention in the question) :D
    – leonigmig
    Aug 3, 2012 at 19:43

Similar in feel to bib’s answer (which may be preferable): Cloud Computing, Cloud Nine.

Or Unfogging Cloud Computing.

  • Practical Cloud Computing
  • Cloud Computing in Practice
  • Pragmatic Cloud Computing

I would simply say, “distributed computing” (or “networked.., shared.., or scaled.. – etc.) if you’re trying to speak to the actual system architecture, or trying to highlight a unique attribute of the architecture.

If you’re grinding an axe against buzzwords (in my opinion a wholly satisfying and worthwhile undertaking) then I would make a joke of it and say something like the “..Cloudy Interweb Computing”, or integrate something half funny - depending on the audience and intent.

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