I am trying to phrase "beyond the hype Cloud computing" tersely. I've been racking my brains for a single word, trying to get it into the form:

[word] Cloud Computing

I thought of:

Real Cloud Computing

But I want a word that hints at the fact Cloud is a buzzword and inverts it. Intuitively I feel the word is out there somewhere!

Btw, this is for a writeup/report, not for advertising. The full context might be a statement to the effect that such and such carry out [word] Cloud Computing.

  • Please provide the entire sentence. – coleopterist Aug 3 '12 at 19:39

What about hype-free Cloud Computing?

Or a bit oxymoronic, down-to-Earth Cloud Computing?

  • I like the oxymoron! Hits the irreverent tone I wanted (but did not mention in the question) :D – leonigmig Aug 3 '12 at 19:43

Similar in feel to bib’s answer (which may be preferable): Cloud Computing, Cloud Nine.

Or Unfogging Cloud Computing.

  • Practical Cloud Computing
  • Cloud Computing in Practice
  • Pragmatic Cloud Computing

I would simply say, “distributed computing” (or “networked.., shared.., or scaled.. – etc.) if you’re trying to speak to the actual system architecture, or trying to highlight a unique attribute of the architecture.

If you’re grinding an axe against buzzwords (in my opinion a wholly satisfying and worthwhile undertaking) then I would make a joke of it and say something like the “..Cloudy Interweb Computing”, or integrate something half funny - depending on the audience and intent.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.