If a company is a producer of a product we have consumers who 'consume' it. So we have a "producer-consumer" noun relationship.

But if a company "creates" value it can be called a value-creator. So what would that make the users who "derive" value from it? "Derivators?" Sounds a bit weird. Would they also be called consumers?

So what would be a right word to use for the following analogy:

Producer:Consumer::Value-Creator: ?

EDIT: I don't wish to state if it's business-wise right or wrong. I want to know language wise what would be the appropriate noun-phrase to use in this regard.

E.g.: Google creates value for it's users by offering seamless search, Apple for usability, Microsoft for platform etc. etc. I am using 'Value' in the subjective sense and not necessarily money only.

closed as not a real question by user19148, cornbread ninja 麵包忍者, tchrist, kiamlaluno, user11550 Aug 26 '12 at 4:04

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    Can you give an example of a value-creator? – American Luke Jul 31 '12 at 20:51
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    The concept of "company as value-creator" is really only appropriate when you think of it as value for the company's shareholders. The "customers" don't exactly have any connection with that "value" unless it eventually leads to lower prices (which will normally happen because of competetion, not because the company has made so much money it's becoming embarrassed, and wishes to give some of the money back to the original customers). – FumbleFingers Jul 31 '12 at 20:55
  • Is it like a value-add situation? For example, a company that doesn't own any fiber themselves, but offers connectivity to carriers and services on top of that? – cornbread ninja 麵包忍者 Jul 31 '12 at 21:04
  • @combread ninja: It's difficult to tell what is being asked here, however there is an objectively correct value of an object that can be determined irrespective of individual value judgements, such as by analyzing the amount of labor incurred in producing the object. – user19148 Jul 31 '12 at 21:22
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    Companies, also, do not have "users." They have customers or clients, they have partners and vendors, they have employees and investors— but only their products and services have users. – choster Jul 31 '12 at 21:30

Creation of value can apply to shareholders, customers or employees. See, e.g. this article.

I think a good term for those to whom this value can be conveyed is beneficiaries.

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