There's an ad appearing in the paper lately (in Aus) for Apple's iphone and its siri-thing.

The headline of the add says: "What's my day look like?"

To me that doesn't look like proper english. I would say "What does my day look like" or "What is my day looking like" but not this hybrid between of the two.

Am I correct or can Apple actually spell correctly?

closed as general reference by user11550, Matt E. Эллен, RegDwigнt May 14 '12 at 9:07

This question is too basic; it can be definitively and permanently answered by a single link to a standard internet reference source designed specifically to find that type of information. If this question can be reworded to fit the rules in the help center, please edit the question.

  • Why the downvote(s)? – Ben May 14 '12 at 4:22
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    General reference; look up the definition of "what's" and one finds that it can mean what does. (Not an explanation for the downvote, by the way.) – user11550 May 14 '12 at 4:22
  • An advertisement targeted at Australian readers cannot use copy that Australians do not understand and identify with. Bad "copy"? – Kris May 14 '12 at 8:21
  • I would add to @Mahnax' explanation that the question's use of "spelling" is nonsensical. "What does my day look like" and "what is my day looking like" are not different spellings of "what's my day look like". That's like saying that "automobile" is the correct spelling of "car". You can ask whether the contraction "what's" is grammatical there, but spelling "what's" as "what's" is absolutely correct. (Unlike spelling "English" as "english" or "ad" as "add", I might add.) – RegDwigнt May 14 '12 at 9:06
  • @Kris "what's" is a common contraction of "what does" in many forms of English, including Australian (my own variant), British (the variant where I live) and American English. Think of the song "What's love got to do with it?". – mikemaccana Oct 17 '17 at 12:10

In everyday speech people often contract "What does" into "What's" and Apple is performing speech recognition on people's everyday speech patterns- not on grammatically correct textbook writing.

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    Is it particular to the US? I've never heard anyone say it in Aus or the UK – Ben May 14 '12 at 3:55
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    From what I can tell, Apple is doing quite a good job given that it's hard to wreck a nice beach. – Jim May 14 '12 at 3:56
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    @Ben What’s your mom think about all this? – tchrist May 14 '12 at 4:19
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    @Ben It’s not a matter of spelling; it’s a matter of speaking. And that’s how people speak. I’m sorry if it bothers you. “Where’s that go when you’re done with it?” is another. It’s not even considered substandard: ’s can be an abbreviation for has, for is, or for does. If you don’t like it, you can make up things that people don’t really say and write those, pretending they did. Seems a dumb idea to me, though. – tchrist May 14 '12 at 4:22
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    I've heard it in New Zealand. Not sure about Australia or any other English-speaking country. – user16269 May 14 '12 at 6:53

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