3

Usage:

The emergence of a second competitor in the market will help credentialize the product and the vision.

3

The standard phrase in this context is "establish credibility".

| improve this answer | |
5

Legitimize.

: to make legitimate

| improve this answer | |
  • The product & vision are no doubt legitimate and even otherwise, cannot be legitimized by competition emerging now. – Kris Apr 26 '12 at 15:50
  • In this context, can legitimize not be read as 'conforming to accepted rules/standards/etc' as opposed to 'in accordance with law'? As in, having a second entrant into the market (and running a similar business model/product) means you're both playing by the same rough rules. From a consumer standpoint - one company offering Service X could just be rogue. Two companies offering Service X independently suggests that Service X may be something sensible after all. – tanantish Apr 26 '12 at 20:31
2

Consider establish (in sense "To prove and cause to be accepted as true; to establish a fact; to demonstrate") and accredit (in sense "To put or bring into credit; to invest with credit or authority; to sanction") and their synonyms.

| improve this answer | |
  • Both very good, too. – Seth Apr 26 '12 at 15:45
  • almost there ... – Kris Apr 26 '12 at 15:52
  • Have a doubt with this one. Is lending credence and adding credit the same? The former is trust and the latter is value, I thought... – Bravo Apr 26 '12 at 16:01
  • 1
    @Shyam: To the extent that "credentialize" is a word at all, I think its meaning would be restricted to the sense of "facilitating the existence / recognition of credentials". While such credentials may indirectly convey credit/credence/credibility, I don't think you could stretch the meaning of credentialize to carry that sense. – FumbleFingers Apr 26 '12 at 18:24
2

A little more context would help here, but it sounds like validate would also work here...if your meaning is "to show that there is a valid need for such a product".

| improve this answer | |

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.